TikTok is introducing a new feature that enables them to lessen the amount of AI-made content appearing in their feeds. This move comes as the company disclosed that it presently contains over 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This development coincides with a rise in AI content, driven by recent content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising video streams on another major platform primarily display content made by AI. A large amount of this content is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is often absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, from AI artwork to educational videos, and we want to give people the power to increase or decrease of that, based on their own likes,” commented a platform representative.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its app labeled as made with AI. In total, over 100 million media items are submitted to the platform every day, making AI-generated material a minor percentage of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the level of artificial media they watch by opening the “manage topic” feature in the application and choosing AI-made media. Other topics that are already be adjusted under the filter cover politics, fashion, beauty, and choreography.
Platform Guidelines
Its guidelines require content makers to label “realistic” artificially created content, and it forbids dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the service will from now on apply an “AI-made” tag to content created with its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This action is intended to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is also establishing a two million dollar educational fund for professionals and organizations to produce educational content about using AI responsibly. This project will support non-profit groups specializing in educating computer science.
Moderation Strategy
TikTok has defended its safety measures, amid controversy over plans to cut jobs for a large number of review team members in the United Kingdom. The company is set to eliminate a significant number of roles in its trust and safety division in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most distressing content before it gets reviewed by staff. The platform stated a significant reduction in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
