After weeks of suspense, plots and sabotage, Celebrity Traitors concludes with a thrilling finale
Spoiler alert - This article discloses key moments from The Celebrity Traitors conclusion
Over the course of the show, audiences saw eliminations, double-crosses, intense glares, and a memorable moment that cut through all tension.
However on the final evening, the final winner of the first celebrity edition was revealed.
From nineteen participants, just a handful were left standing: Traitors and loyal players competing for the prize.
Before long, the competition tightened to only three contenders: the remaining contestants.
In the end, comedian Alan Carr emerged as the champion, in a shocking outcome that broke the internet and made him tearful.
"It's been tearing me apart, my apologies," he declared, admitting to the remaining faithfuls that he was actually one of the deceivers. "I'm an awful human being."
"You did brilliantly," they consoled him. "It's all right."
Social media quickly erupted with the news. "The worst deceiver being the best traitor ever," commented one user.
"It couldn't have been a more iconic ending," stated a different person, while a third called it "the TV moment of the year."
His chosen charity, Neuroblastoma UK, will receive all the prize money, with the total amount amounting to eighty-seven thousand five hundred pounds.
Alan Carr's transformation from comic relief to cold-hearted killer was one of the standout highlights of the series.
However, his victory still left the nation surprised, according to industry observers.
"The idea of Alan, among everyone, pulling off a masterclass in deceit felt just as probable as him maintaining a straight face through his comedy routines."
During follow-up conversations, the other contestants summed up the reasons nobody had ever really suspected him.
"Alan could have appeared to breakfast in traitor attire and I still wouldn't have thought he was deceiving us. I was too busy laughing," a player said.
"Most people didn't vote for him because how does one eliminate a person so loveable?" asked a different contestant.
Carr said he had "absolutely loved" his time on the program.
"I want to participate once more... I doubt it would be successful a second time!"
Thursday evening's installment was lengthened to over an hour on television. It had an unusual opening than usual, as every celebrity knew who'd make it at the breakfast table.
There was some very uplifting, and very un-Traitors-esque music, as we recapped some moments from every remaining player's experience in the game.
As ever, the comedian provided unforgettable quotes.
"To be honest, I began this game a bit of a nervous wreck. I've betrayed close allies to save myself, I've murdered beloved figures in plain sight. Apparently I'm more deceptive and player than I thought."
At the same time, another contestant commented that reaching the conclusion was "way more stressful than playing for England", while another said he was "completely amazed" to have made it so far.
In the beginning of the finale, various contestants appeared to be making a bid to become the new style icon of the competition, taking over from the previously eliminated style leader.
Carr emerged at the morning meal resembling a vintage television personality in a checked maroon suit, before changing into an embellished light-colored outfit.
But he was out-jacketted by another contestant's burgundy formal wear. Impressive style.
Next up was the challenge, with the remaining contestants boarding a locomotive called - naturally - The Traitors Express.
This task involved ripping up portraits of former contestants. Have sympathy for a player who managed to get hit on the head multiple times by the lid of a substantial container.
Before long, it was time for the roundtable.
Two traitors did a pinky promise in advance, vowing to support each other. "We've progressed significantly, I'm not going to betray him," stated a player, while their partner just giggled.
However, one adhered to his promise. But, having slipped under the radar for most of the game, their partner still received the majority elimination votes.
The last deceiver appeared he was in significant distress to be the final deceiver remaining. "Now I'm on my own, I'm frightened," he said. "I'm unpredictable, without direction."
Online platforms and viewers were equally disappointed.
"I hoped against that player to be banished. An endearing deceiver," commented an observer.
"Your legacy will remain in the show's legacy," wrote another user.
However, there remained little opportunity to focus on this departure. Soon, the game reached the endgame - this being what we were really all here for.
The final four stood over the ceremonial fire. Meanwhile, the partnership broke down, just when it was most crucial, in a truly WTF moment.
A player was painfully banished - after a shock vote from their ally, who betrayed them.
"It hurts to be stabbed in the back last minute in that manner," said the ousted contestant. Later, it was revealed that when they message, the eliminated contestant refers to their former ally by a betrayer's name.
Ultimately, just three players remained in the game: the last participants.
A contestant, appearing quite pleased, voted to end the competition. The same decision was made by a different player, and everything depended on the final participant, who made the identical choice - resulting in the deceiver emerged victorious.
For observers, the moment where remaining contestants consoled the champion was "beautiful TV". "I predict it will be in the running for memorable moment at television honors," they commented.
Fortunately, the winner quickly regained composure from his emotional outburst, and was able to enjoy the moment.
"Such an emotional journey. I was awful at lying, my expressions gave me away and here I am a winner," the winner said.
He also joked about the memorable elimination - his close ally during the initial stages - by reaching over the host in the final scene and touching her cheek.
"There's something on your face," he said, with his trademark giggle.
The last few weeks of famous people scheming, scheming and the occasional unexpected moments may feel like a bizarre fantasy. But it really did all happen. It will be remembered fondly.